McBride Powders

The go-to powders specialist


Our Powders division produces powdered cleaning products for laundry, dishwashers and water softeners.

Photo of Marielle Claudon

Powders really represent an attractive proposition for consumers due to their high efficacy and low-cost position. With a strong focus on R&D, we have developed a set of formulations and qualities that generate value for our customers, from low cost to award winning products, as well as being at the forefront of eco and sustainable offerings.

Marielle Claudon

Managing Director, Powders, Aerosols & Asia Pacific

Key facts

From two dedicated European factories, our Powder’s division utilises a unique combination of powder production technologies. The combination of fluid bed and spray tower granulation allows us to produce powders across a whole spectrum of densities and formulations to supply our customers and their consumers with a range of products to satisfy every sector of the market. We are also working hard to transition from plastic to eco-friendly alternatives such as cardboard and paper bags to meet our Net Zero ambitions.


EU production facilities

man carrying a batch of products



Woman loading washing machine with clothes


product awards in last two years

woman working on a chemical mix


tonnes capacity

a scoop on top of a gathering of powder


of the powder market volumes are laundry

Man packaging product


cardboard reduction through compaction of products and skillets

Powder packaging bag

Our brands


Locations: Powder facilities


Holstebro (Factory)

McBride Denmark A/S
Registered Number: 45062813

Lægaardvej 90 – 94
DK-7500 Holstebro

T: +45 8987 2515

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Moyaux (Factory)

McBride S.A.S.
Registered Number: 391 159 548

20 Rue Gustave Flaubert
F-14590 Moyaux

T: +00 33 231 616161

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