09 February 2026
Innovation
Testing and Adjusting Products Per Country
When we talk about how good our products are, we promise we’re telling you the truth.
Look, there’s no point in us exaggerating things. Overselling doesn’t work — people figure it out pretty quickly when a product doesn’t do what you said it would! We know our products outperform the competition because we’ve tested them. Then we tested them again. And then we tested them some more.
What makes such a huge difference is that we always make sure our tests are based on real life.
Selling products in Italy? They need to be able to remove some really tough tomato stains (yes, really!). Working with Brits? Curry and ink both need factoring in, too.
But we don’t just replicate everyday conditions — we make everything harder. The stains are more stubborn, the limescale’s thicker, the water’s harder. If a product can get through our tests, your everyday mess doesn’t stand a chance.
If it all sounds rather time-consuming, that’s because it is. But this is what makes our products stand out, so we keep putting them through their paces – checking them against that dried-on tomato sauce (and whatever else life likes to throw at your laundry).
And if there’s a stain you’re still struggling with, we want to know about it! Comment below, and we’ll see what our team of experts can suggest.