It isn’t always easy out there. Rising prices see consumers feeling the pinch, while higher material costs and operational pressures are a constant presence for everyone working in the private label sector.

 

But despite these challenges, McBride is still performing strongly – and that’s largely down to our commitment to research, development and innovation.

Our latest annual report details our approach to innovation: continually improving our processes, products and people’s skills to deliver for our customers. In the last year we’ve brought new products to shelves, continued our sustainability transformation and reduced costs for consumers wherever possible.

Our focus on innovation also drives our sustainability progress – Our PET packaging now contains over 70% recycled content, demonstrating our commitment to sustainable design whilst progressing with lightweight plastic innovation.

Through continuous improvement, we provide solutions that meet consumer expectations on price, range and performance, ensuring consistently high‑quality products that don’t hurt the wallet.