Our divisions - McBride

We manufacture and supply specialist Private Label and Contract Manufactured cleaning and hygiene products through five dedicated divisions: Liquids, Unit Dosing, Powders, Aerosols and Asia Pacific.

Each division leverages its specialist category expertise to provide innovative, high-quality products at value prices, producing affordable alternatives to higher-priced brands.

We have 14 factories and 4 offices. We manufacture the broadest portfolio of products in the industry and partner with more than 90% of Europe’s leading retailers.

Key facts

We are the leading European manufacturer and supplier of Private Label and Contract Manufactured products for the domestic household and professional cleaning and hygiene markets.

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European Private Label producer of everyday household cleaning products

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selling over 1 billion products each year

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partnering with more than 90% of leading European retailers

three team members in different outfits from different parts of the business

Our four focus areas

We aim to provide our customers with the very best products at affordable prices, whilst continually seeking to reduce our impact on the environment. We pride ourselves in delivering an efficient and reliable service and offering the most competitive product portfolio in the industry.

Lab technician in a blue "McBride" coat working in a fume hood, alongside a close-up of a tray with blue and white capsules.

01

Innovation

We continually innovate to ensure we provide the very best products that meet the changing needs of our customers and consumers, including continuous investment in innovation and sustainable products and packaging. 

Our 100-strong product development team works tirelessly to produce the very best products whilst striving to reduce our impact on the environment.

Father and daughter washing dishes together, wearing yellow gloves, with an inset image of blue bottles with red caps.

02

Customers

We are a trusted partner for many of the largest retailers in Europe and the Asia Pacific region.

We seek to provide our customers with high-quality products at the right price, with a focus on service, consistent supply and on-time delivery.

Two men inspecting machinery, with an inset image of a machine applying labels to green containers.

03

Manufacturing excellence

Our extensive network of manufacturing facilities offers unrivalled capacity and capability to both Retail customers and Private Label brands.

Our skilled and experienced teams are focused on producing the very best products to meet consumer’s needs. All our factories meet the highest safety standards and are regularly audited by our customers and independent auditors.

Man in a high vis jacket handling goods with inset of a lorry being unloaded with a fork-lift truck.

04

Logistics excellence

Our logistics team are continuously improving our logistics network to deliver our customers’ orders anywhere, on time, and in the most sustainable way.

More than 350 trucks are dispatched from our factories every day.