A clear and proven strategy...
- Use our skills, expertise and resources to drive private label growth
- Transform our personal care business
- Extend our geographical presence
- Grow our five key categories* so they become more than 70% of sales
- Optimise the co-ordination of Product Development, Supply Chain, Quality and Human Resources across the group
- Achieve best-in-class quality and service levels
- Use the full potential of our manufacturing capabilities across the group
- Create an environment where all our colleagues can give of their best
* automatic dishwasher tablets, personal care, air care, laundry liquids, and specialist cleaners (including trigger cleaners)
| We will lead the growth of Private Label Household and Personal Care products through: | ||
|---|---|---|
| Our commercial leadership in |
Our operational leadership in |
Our corporate leadership in |
| attractive product categories | customer service excellence | our management culture |
| new product development | improvements in efficiency | leveraging our scale |
| category development | continuous cost management | developing our technology |
| our growing retail and geographic sectors | optimising our working capital and asset base | finding and integrating complementary acquisitions |
