
We're Europe's leading provider of Private Label Household and Personal Care products

We supply over 90% of Europe's leading retailers with Household and Personal Care products; we have our own portfolio of brands; and we contract manufacture

We have headquarters in London and 19 factories in seven countries

We deliver value and performance for our customers and all our stakeholders

We run our business responsibly and minimise our impact on the environment
We're passionate about private label
Mission
To be the leading provider of Household and Personal Care
products of exceptional value and performance to our customers and
their consumers.
Vision
To be the most successful private label company in the world,
by:
- becoming recognised as the supplier of choice to all retailers
in our markets
- and doubling our size and profitability
Principles
To be the most successful private label company in the world,
we will:
Engage our people
- Succeed through teamwork
- Always promote effective two-way communications
- Create an open environment where challenge is welcomed and
contributions recognised
- Encourage individual development
Focus on our customers
- Deliver on our promises
- Build positive relationships
- Protect and develop our customer's brand
Drive our performance
- Think everything can and should be improved
- Focus on adding value, reducing cost and increasing
profits
- Act with speed, agility and confidence