Innovation is fundamental to our success
McBride was the first company to market with laundry liquid detergents in soluble sachets under the name Brio Actipods in 2001.
Our fabric freshener refreshes fabrics in between washes.
Our machine dishwashing tablet in soluble wrap makes handling of the tablets safer
Our refillable trigger cleaner, i-clean, uses the same bottle ten times.
Our Surcare range of laundry detergents and washing up products have been specially developed for people with sensitive skin; they are non biological and free from fragrances and dyes.
These are just a handful of so many, daily examples of our innovation.
New ways of helping the environment. New inroads into efficient operation. New products to help our customers' businesses and make people's lives better.
How do we do it? By a policy of continuous improvement. By encouraging problem solving. By nurturing creativity. By taking a fresh approach. And by making it happen. Every day.
