Growth categories within a growing private label market
The European market for Household cleaning and Personal Care products is estimated to be worth around £59 billion. (at retail selling price)
The growth of Private Label has been relentless and now accounts for over 25% of the European market.
Today one in every three household cleaning products purchased in Europe is a Private Label/store brand.
As Europe's leader in Private Label, McBride has contributed to this growth and we are well placed to take advantage of the increasing popularity of the value and performance that private label offers.
Recent data from Datamonitor show that over 60% of European consumers think Private Label cleaning performance is either equal or superior to that of many leading brands.
(Source : Datamonitor Consumer Survey April 2009. Click to view larger version)
Europe's leading retailers are continuing to expand their Private Label offers and develop in the growing markets of Central and Eastern Europe. We are positioned to partner them in this significant growth programme.
