McBride

Ingredients of success

Customer and consumer needs
Fulfilling and exceeding our customers expectations by responding to fast changing consumer needs with agility, speed and confidence. Working in partnership with our suppliers and customers, to ensure we deliver the right product at the right time.

Value
It's more than just how much a product costs - skincare must conform to consumer expectations as determined by their wants, needs and emotion.

Consumers are balancing quality, service, convenience, performance and long term benefits before making a purchase.

Innovative formulations
Our dynamic R&D and marketing teams, have over 50 years' skincare heritage, working with our raw material suppliers and fragrance houses to develop the most effective ingredients and latest formulations to meet changing consumer needs in our continuing development program

Market understanding and trends
With access to a wide range of databases, trade journals, trade fairs and product tracking, we can identify and react to the macro and micro trends impacting the skincare sector.

Design and packaging
With a diverse range of packaging formats and creative design  resources, we can deliver a range of original solutions for your skincare products.

Quality and testing
In-house and external testing ensures the optimum quality to deliver substantiated claims and effective performance from the laboratory to the shelf.

Sustainability
We aim to continuously reduce the environmental impact of our
operations and products, sourcing ethically and responsibly and designing sustainability into our development processes.

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