McBride Passionate about Private Label

Product responsibility

McBride, as Europe's leading manufacturer of Private Label products, is fully aware of the responsibilities we owe to our customers, the retailers, and to every consumer who uses our products. These responsibilities start at the point of initial ideas for product development, through the development process, efficacy testing, safety assessment, legislation compliance and marketing to consideration of the impacts during use and end of life of both product and packaging.

Our goal is to assure safe and legally compliant products for consumers and the environment. We seek to ensure product safety, customer satisfaction and legislative compliance by:

  • Assessing safety of products before launch in technical evaluations.
  • Assessing efficacy of products before launch in technical evaluations and occasionally in consumer test panels;
  • Handling complaints on our own products and for some retailers, and monitor complaint activity in others. Complaints are acknowledged within forty eight hours of receipt and fully investigate the cause of the complaint; and
  • Having a Product Responsibility Policy and an Animal Testing Policy. We do not test products on animals, or request testing of products or ingredients by any supplier or third party and check regularly with our suppliers for changes to the testing status of ingredients. Many of our UK retail customers operate fixed cut off dates for testing of raw materials and these are respected.

We're committed to ensuring our products are safe to use.

McBride provides information for consumers on its detergents products in line with Detergent Regulations requirements through the detergentinfo website.

Our policy is executed through comprehensive management systems. This ensures legal compliance as a minimum standard and covers raw material use and product assessment, as well as labelling and packaging requirements.

We comply with the Dangerous Preparations and Cosmetic Products Directives. We also comply with REACh (Registration, Evaluation, Authorisation and Restriction of Chemicals) legislation.

We also work with industry associations, including AISE (the International Association for Soaps, Detergents and Maintenance Products), on voluntary initiatives and on areas such as the Classification, Labelling and Packaging Regulations (2008) and the Biocidal Products Directive.