McBride Passionate about Private Label

Growing in developing and emerging markets

Retail concentration and globalisation

Retailer concentration is a key driver of private label growth as size and scale provide the mechanism to underpin the economics of the private label model.

In markets where retail concentration is high such as the UK, France, Germany, and Switzerland there is a strong correlation between the penetration level and the sophistication of private label ranges in the country.

As retail chains seek to grow in international markets, they export their private label model and expertise into developing and emerging markets. By offering quality private label ranges they are able to build consumer trust and loyalty in the Store banner.

It has taken almost 40 years for private label to reach the current penetration level of over 40% in the UK. In many Central and East European markets, the combination of modern retail formats, the rapid growth of the discount store and multinational retailer presence has resulted in private label shares already approaching the 20% level after less than 20 years as consumers are increasingly buying into the improved quality and value for money offer of the private label proposition.

McBride is well positioned to support and benefit from this future growth opportunity through

  • Focused collaboration with top retailers
  • Portfolio management based on Category Management
  • Category based product innovations and extension

In the emerging markets of China, India and South East Asia currently with very low levels of private label penetration, it will be the expansion of international chains with strong private label heritage that will drive Private Label expansion.

Global: Private Label penetration by value (2010-2015 %)

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Note: Based on selected mature and emerging markets; f-forecast. Estimated shares of MGD sales; may exclude fresh produce.Source: Planet Retail Ltd - www.planetretail.net; partly based on Nielsen and GfK

McBride is well positioned to support and benefit from this future growth opportunity, with manufacturing units in both Central and Eastern Europe, China and the recently acquired factories in Malaysia and Vietnam.
We're leading in Europe and bringing our world class expertise and resources to new markets which are relatively new to private label.

McBride is well positioned to support and benefit from this future growth opportunity, with manufacturing units in both Central and Eastern Europe, China and the recently acquired factories in Malaysia and Vietnam.

To read more about how we are managing and delivering growth of our Core categories click here

Note: Includes sales from Grocery and Health and Beauty only partly estimated.

Where we are

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