McBride Passionate about Private Label

Customer focus

McBride is a trusted partner for over 95% of Europe's leading grocery retailers and is growing fast in Central Eastern Europe and Asia.

In a highly competitive market, many of Europe's leading retailers work with McBride to develop superior private label products. That's because McBride has the innovation skills, manufacturing scale and efficiency and understanding of the the private label household and personal care categories.

We are acknowledged as the leader in terms of reliability, quality and innovation and continually strive to improve our understanding of th eneeds of our customers and the end consumer.

We work closely with our customers, working as one team across borders, to develop innovative products that give consumers the quality and value they demand.

They often ask us for advice and guidance on meeting their customers' needs. We have considerable expertise in knowledge of household and personal care products. We often work with our customers to provide strategic as well as tactical guidance on these important categories.

Our strategy is to continue to improve our service across the established markets of Western Europe; and help international and local retailers develop their businesses in the emerging markets of Eastern Europe and Asia.

Focused on our customer needs

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McBride customer needs October 2013