McBride Passionate about Private Label

Managing and delivering growth

As a core pillar of the Group's project Refresh strategy review, the Group identified a small number of Household and Personal Care categories which would be prioritised for our coordinated approach to category management.

Four category leaders and category development leaders were appointed to exploit out Group wide research and development capabilities and category insights.

To read more about how the category leaders and category development leaders rose to the opportunities and challenges in these exciting new roles click on the link below.

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Download the PDF here or click on the image above

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