McBride plc

Shaping up as a European Business

Our Mission statement:
"To be the pre-eminent and most efficient supplier of consistent quality household and personal care products to the leading retailers and brand owners."

McBride is the leading supplier of private label household and personal care products for Europe's largest and successful retailers.

The company is structured to give its customers a complete private label service that includes marketing and category development, product and packaging design, logistics and supply chain management and fast responses to market needs with manufacturing centres in six countries across Europe.

McBride differentiates itself from competitors in the markets where it operates by its integrated approach, thereby reducing the risks of doing business for its customers and of investment for its shareholders.

McBride is an organisation focused on total customer service. It abides by the high professional and ethical standards expected of a business that over the last decade has consistently adapted itself to the dynamics of a highly competitive market while profitably supplying some of the world's most powerful and demanding retailers.