We are Europe's leading provider of Private Label Household and Personal care products developing, producing and selling our products to leading retailers throughout Europe and beyond.
In today's fast-moving world, we don't stand still. As the leader in our chosen markets, we work hard to deliver value and performance.
Our customers are leading multinational and national retailers. We provide them with consistent service, product quality and product development.
We continually strive to ensure our operations are efficient and effective. We control our costs and invest in lean manufacturing techniques to deliver long term sustainability for our operations
Our characteristics are teamwork, being open, striving to do better, focusing on the customer, all underpinned by a leaner, smarter and more connected organisation.
Our 'can-do' culture means we always find a way.
We're sensitive to the needs of all our stakeholders - the McBride team, customers, consumers, partners, suppliers, investors and the wider community.
The quality and commitment of our people enable us to succeed.
Our markets are evolving and our customers are expanding their horizons.
Our goal is to continue growing as the clear leader in Private Label Household cleaning and Personal Care products in Europe and extend our "Passion for Private Label" to the developing and emerging retail markets of Central Eastern Europe and South East Asia.